Kristi Allen of My Home’s Story was recently featured in an article for Professional Builder magazine. In this article, Kristi discusses real techniques she’s implemented as the Director of Online Marketing for McArthur Homes. By carefully tracking online efforts, it is possible to see real sales results through social media marketing. My Home’s Story is an important part of McArthur Homes’ social media strategy because it allows homebuyers to post about their new homes and include links back to the website. This drives traffic, leads and sales. Read Kristi’s article here.