Build Your Social Media Presence
Social media links make it easy for your homebuyers to instantly share their photos (and a link to your website) with friends and family.
Increase SEO for Your Website
Social media shares with links to your site and increased traffic from homeowners, their friends and their family, lead to improved SEO for your website.
Get New Online Leads
Friends and family of current customers can be the best source of new leads. My Home’s Story is designed to push interested traffic straight to your website, increasing your qualified online leads.
Improve Customer Satisfaction
Homeowners love receiving up-to-date photos of their beautiful homes and appreciate the higher level of customer service.
Why My Home’s Story…
As the third generation of a family homebuilding company, we wanted to use our sales, marketing and technology experience to solve a problem that a lot of builders face; how to use social media marketing effectively. We realized that if we could get our homebuyers talking about us on social media, it would be much more effective than just talking about ourselves. The My Home’s Story app was developed to allow builders to post content that buyers will be interested in sharing (photos of their own homes), and making it very easy for the buyers to share that with their friends and family via social media. These shares include a link back to the builder’s website, driving traffic, leads and referral sales.
- I love using My Home's Story app. It is so fast and easy to send updates to my buyers. Thank you!Sales Agent, Andra K.
- I am so impressed by the photo updates and webpage. I wish other builders did this!Homebuyer’s Agent, Susan G.
- Thanks for sending the updates. This is awesome!Homebuyer, Jorge S.
- Thank you so much for the updates. We are so excited and love seeing the pictures. The progress is very exciting and we are looking forward to closing soon.Homebuyer, Spencer W.
MEET THE TEAM
Who We Are & What We Do
Matthew will graduate in 2014 with a degree in Applied Physics and an emphasis in Computer Science and Business. He has also been recognized as an outstanding app developer, winning 3rd place and Crowd’s Choice in 2013 and 2nd place and Crowd’s Choice in 2014 at the Rollins Center Mobile App Competition.
Kristi has over 11 years experience in the building industry as a Sales Associate, Internet Marketing Manager and Sales Manager. Kristi has been a contributor to four articles published by Professional Builder magazine. She was a panel speaker at the 2014 International Builders Show and her session, “Secrets of the Internet Marketing All-Stars” is the highest-selling audio download from the conference.
Recent Events & Updates
Our team had a great time at this year’s International Builder Show! It was so fun seeing many of our builder clients and new users! We were honored to be chosen by Kevin Oakley of Do You Convert for a video interview on the amazing My Home’s Story program. We’ll be posting that video soon! Here’s a…Details
Kristi Allen, co-owner of My Home’s Story, was recently recognized by Professional Builder as one of the leading young professionals in the home building industry. She was awarded the Top 40 Under 40 designation for 2015. The My Home’s Story program was a main contributing factor in Kristi’s nomination. It’s exciting for all of us here to…Details
At My Home’s Story we love to hear from happy homeowners! Here’s a video review from a homeower whose builder uses the My Home’s Story program. The weekly updates and personal web page were one of the homeowners favorite parts of the process. It was so important that they mentioned it specifically in their video review. Joey said,…Details
We were honored to be contacted by Professional Builder magazine to be included in an article about the Best Builder Apps. The finished article spotlights the great work that builders and mobile developers are doing to make dynamic applications that fit the needs of all types of home builders. Our goal at My Home’s Story was to…Details
What do pizza restaurants, retail stores and diaper manufacturers have in common? They are all doing a great job of encouraging consumers to promote them on social media, and we as home builders could learn a few things from them! Come see what I’ve learned from observing other industries in our featured article on the…Details
Homebuilders and other small business owners are often worried about keeping up their posts on Facebook. It might seem like a good idea to put a lot of content out there on social media, hoping it will find and interest prospects, but what is the real reach? An article released this week on TIME.com discusses why…Details
Have you seen the February Issue of Professional Builder? Mike Bierne, editor, contacted McArthur Homes to discuss how we use technology to succeed as a home builder. I was happy to share with him our dedication to tracking all our online traffic sources and determining which activities actually bring in the most leads and sales.…Details
Need motivation to continue posting photos of your buyers’ homes using the My Home’s Story app? Here’s a recent post we spotted on Facebook from a McArthur Homes buyer. And no, we didn’t pay or coerce them into posting about their home. We just offered them great photos of their homes on their personal webpage…Details