Connecting Builders to Buyers

Build Your Social Media Presence

Social media links make it easy for your homebuyers to instantly share their photos (and a link to your website) with friends and family.

Increase SEO for Your Website

Social media shares with links to your site and increased traffic from homeowners, their friends and their family, lead to improved SEO for your website.

Get New Online Leads

Friends and family of current customers can be the best source of new leads. My Home’s Story is designed to push interested traffic straight to your website, increasing your qualified online leads.


Improve Customer Satisfaction

Homeowners love receiving up-to-date photos of their beautiful homes and appreciate the higher level of customer service.


Why My Home’s Story…

As the third generation of a family homebuilding company, we wanted to use our sales, marketing and technology experience to solve a problem that a lot of builders face; how to use social media marketing effectively. We realized that if we could get our homebuyers talking about us on social media, it would be much more effective than just talking about ourselves. The My Home’s Story app was developed to allow builders to post content that buyers will be interested in sharing (photos of their own homes), and making it very easy for the buyers to share that with their friends and family via social media. These shares include a link back to the builder’s website, driving traffic, leads and referral sales.

  • I love using My Home's Story app. It is so fast and easy to send updates to my buyers. Thank you!
    Sales Agent, Andra K.
  • I am so impressed by the photo updates and webpage. I wish other builders did this!
    Homebuyer’s Agent, Susan G.
  • Thanks for sending the updates. This is awesome!
    Homebuyer, Jorge S.
  • Thank you so much for the updates. We are so excited and love seeing the pictures. The progress is very exciting and we are looking forward to closing soon.  
    Homebuyer, Spencer W.


Who We Are & What We Do
Matthew McArthur


Matthew will graduate in 2014 with a degree in Applied Physics and an emphasis in Computer Science and Business. He has also been recognized as an outstanding app developer, winning 3rd place and Crowd’s Choice in 2013 and 2nd place and Crowd’s Choice in 2014 at the Rollins Center Mobile App Competition.

Kristi Allen


Kristi has over 11 years experience in the building industry as a Sales Associate, Internet Marketing Manager and Sales Manager. Kristi has been a contributor to four articles published by Professional Builder magazine. She was a panel speaker at the 2014 International Builders Show and her session, “Secrets of the Internet Marketing All-Stars” is the highest-selling audio download from the conference.

Michael McArthur


Michael brings his finance experience from working for tech companies Cisco Systems and Adobe. He also has two years experience as a sales associate and Assistant Controller for local home builder, McArthur Homes.


Recent Events & Updates

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Kristi Allen Named to Professional Builder Top 40 Under 40

Kristi Allen, co-owner of My Home’s Story, was recently recognized by Professional Builder as one of the leading young professionals in the home building industry. She was awarded the Top 40 Under 40 designation for 2015. The My Home’s Story program was a main contributing factor in Kristi’s nomination. It’s exciting for all of us here to…



We’d love to discuss how My Home’s Story can work for your company.

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